Implementasi Literasi Keuangan Islam Berbasis Financial Socialization untuk Mendukung Industri Keuangan Syariah

Abstract

The low level of Islamic financial literacy in Indonesia remains a major challenge for the sustainable growth of the halal industry. This study aims to analyze the implementation of Islamic financial literacy through a financial socialization approach and examine its impact on supporting the development of the Islamic financial industry. This research employed a descriptive quantitative method, focusing on the role of financial socialization agents—namely family, educational institutions, and social media—in the internalization of Sharia values. Data were collected using structured questionnaires and analyzed through Path Analysis with Partial Least Square–Structural Equation Modeling (PLS-SEM).

The results reveal that financial socialization has a positive and significant effect on Islamic financial literacy. Furthermore, Islamic financial literacy functions as a key mediating variable that transforms social learning processes into concrete support for Islamic financial products and services. The findings also indicate that family remains the primary agent in instilling moral and religious values, while social media serves as an effective accelerator of cognitive financial literacy, particularly among the younger generation.

This study concludes that strengthening financial socialization agents through value-based education is essential for enhancing Islamic financial literacy and increasing public engagement with the Islamic financial industry. Accordingly, regulators and industry stakeholders are encouraged to integrate educational strategies grounded in the principles of Maqasid al-Shari’ah to expand the market share and long-term sustainability of the Islamic financial sector.