Strategi Penguatan Kewirausahaan Peternak Susu dan Nilai Tambah Produk Kampung Susu Lawu
Keywords:
dairy entrepreneurship; value added; dairy farming; agribusiness strategy; Kampung Susu LawuAbstract
This study formulates strategies for strengthening dairy-farmer entrepreneurship and increasing product value added in Kampung Susu Lawu, Magetan. Conducted in 2022, the research used a qualitative descriptive case-study design based on document analysis. Data were analyzed through thematic condensation and SWOT/TOWS mapping. Kampung Susu Lawu has strategic assets in dairy identity, proximity to Sarangan tourism, public-policy support, community empowerment, and emerging processed-milk activities. Key constraints concern market orientation, business records, quality standardization, product selection, bargaining position, and environmental management. Priority strategies include entrepreneurship training, quality-first management, focused product diversification, collective branding and marketing, shared business services, value-chain partnerships, simple digitalization, and circular use of livestock waste. These strategies can strengthen farmers’ ability to capture a larger share of value.
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