Model Kewirausahaan Lokal “Model Agroindustri Rumah Tangga” dalam Pengembangan Ekonomi Pertanian di Desa Ronowijayan
Keywords:
Household agroindustry; local entrepreneurship; agricultural economy; value added; Ronowijayan Village.Abstract
This study aims to formulate a local entrepreneurship model based on household agroindustry to support agricultural economic development in Ronowijayan Village. The research used a descriptive qualitative case study conducted from September 12 to October 12, 2022. Data were collected through observation, in-depth interviews, focused discussions, and document review, then analyzed using interactive analysis, value chain analysis, and SWOT analysis. The findings show that household agroindustry links agricultural production, value creation, income diversification, family labor absorption, and local economic strengthening. However, development is constrained by product quality, raw material continuity, financial recording, legality, packaging, market access, and digital technology adoption. The recommended model integrates local commodities, household entrepreneurs, village institutional facilitation, product identity, and market networks to build inclusive and sustainable rural agricultural economies.
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