Adopsi Digital Marketing pada Usaha Stroberi untuk Meningkatkan Produktivitas dan Daya Saing Pasas di Lumbung Strowberi Sarangan

Abi Al Mukkarom; Amenila Siwanahono

Adopsi Digital Marketing pada Usaha Stroberi untuk Meningkatkan Produktivitas dan Daya Saing Pasas di Lumbung Strowberi Sarangan

Authors

Abi Al Mukkarom Universitas Doktor Nugroho Magetan
Amenila Siwanahono Universitas Doktor Nugroho Magetan

Keywords:

Digital marketing, strawberry business, productivity, competitiveness, agribusiness

Abstract

Berikut adalah penulisan ulang abstrak keenam Anda dalam format narasi satu paragraf utuh (tanpa sub-bab/label), disajikan dalam versi Bahasa Inggris dan Bahasa Indonesia lengkap dengan Keywords:

English Version

Abstract This study aims to analyze the adoption of digital marketing in strawberry businesses at Lumbung Stroberi Sarangan to improve productivity and market competitiveness. The rapid development of digital technology has encouraged agricultural business actors to utilize digital platforms as a marketing strategy. However, the implementation of digital marketing among strawberry business actors in Sarangan remains uneven. This study employed a quantitative approach with a descriptive correlational design. Data were collected through observation, interviews, documentation, and questionnaires distributed to strawberry business actors in the Sarangan area. Data analysis used descriptive statistics and simple linear regression analysis. The findings indicate that the use of digital marketing through social media and online platforms positively influences sales growth, market expansion, and customer engagement. Digital marketing also contributes to strengthening product branding and increasing business competitiveness in the agribusiness sector. Nevertheless, several obstacles were identified, including limited digital literacy and lack of content management skills among business actors. The study concludes that digital marketing adoption significantly contributes to improving productivity and competitiveness of strawberry businesses in Lumbung Stroberi Sarangan.

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References

Berikut adalah daftar referensi keenam Anda yang telah dirapikan dan diurutkan secara alfabetis berdasarkan nama belakang penulis pertama sesuai dengan standar APA Style (Edisi ke-7).

Pemotongan baris (line breaks) yang berantakan di tengah kalimat atau tautan (seperti pada bagian Arvianti et al. dan Gustini et al.) sudah diperbaiki sepenuhnya agar rapi saat dimasukkan ke sistem OJS Anda:

Daftar Pustaka / References (APA 7th Edition)

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Published

2024-01-04

Issue

Vol. 5 No. 1 (2024)

Section

Articles

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How to Cite

Adopsi Digital Marketing pada Usaha Stroberi untuk Meningkatkan Produktivitas dan Daya Saing Pasas di Lumbung Strowberi Sarangan. (2024). Eduscotech, 5(1). https://journal.udn.ac.id/index.php/eduscotech/article/view/580