Adopsi Teknologi E-Commerce dan Sistem Informasi Agribisnis dalam Pengembangan Usaha Mikro Kecil Menengah di Desa Tanjungsepreh

Abstract

The development of digital technology has encouraged changes in business management systems, especially in the Micro, Small, and Medium Enterprises (MSMEs) sector in rural areas. This study aims to analyze the adoption of e-commerce technology and agribusiness information systems in the development of MSMEs in Tanjungsepreh Village. The research used a descriptive qualitative approach with data collection techniques through observation, interviews, documentation, and literature studies. The research subjects consisted of agribusiness MSME actors, village officials, and communities involved in digital marketing activities. The results showed that the implementation of e-commerce through social media and online marketplaces had a positive impact on expanding market access, increasing product promotion, and improving sales turnover. In addition, the use of agribusiness information systems helped MSME actors manage business finances, product stock, and transaction data more effectively. However, the adoption of digital technology still faces several obstacles, including low digital literacy, limited internet infrastructure, lack of digital training, and limited financial resources. This research concludes that digital transformation through e-commerce and agribusiness information systems has significant potential to improve the competitiveness and sustainability of rural MSMEs. Support from the government, educational institutions, and related stakeholders is needed to strengthen digital literacy and optimize technology utilization for MSME development.