Penguatan Ekonomi Lokal dan Pengembangan Kewirausahaan Berbasis Sumber Daya Pertanian di Kraton
Keywords:
Local economy; entrepreneurship; agricultural resources; innovation; Kraton.Abstract
This study analyzes local economic strengthening and entrepreneurship development based on agricultural resources in Kraton Urban Village. The research used a descriptive qualitative approach and was conducted from September 14 to October 14, 2022. Data were collected through field observation, semi-structured interviews, limited discussions, and document studies, then analyzed through data reduction, data display, conclusion drawing, and SWOT analysis. The findings show that Kraton has local economic potential through productive yards, agricultural commodities, household processing skills, social capital, and local consumer access. However, development is constrained by weak product standardization, business recording, branding, financing access, and partnership networks. The study recommends five strategic pillars: potential mapping, entrepreneurship incubation, institutional strengthening, value-added innovation, and collaborative marketing.
Downloads
References
Bappenas. (2020). Rencana Pembangunan Jangka Menengah Nasional 2020-2024. Kementerian PPN/Bappenas.
Borsellino, V., Kaliji, S. A., & Schimmenti, E. (2020). COVID-19 drives consumer behaviour and agro-food markets towards healthier and more sustainable patterns. Sustainability, 12(20), 8366.
BPS. (2021). Statistik Indonesia 2021. Badan Pusat Statistik.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice (7th ed.). Pearson.
Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). SAGE Publications.
Demirguc-Kunt, A., Klapper, L., Singer, D., Ansar, S., & Hess, J. (2018). The Global Findex Database 2017: Measuring Financial Inclusion and the Fintech Revolution. World Bank.
Donovan, J., Blare, T., & Poole, N. (2020). Stuck in a rut: Emerging cocoa cooperatives in Peru and the factors that influence their performance. International Journal of Agricultural Sustainability, 18(2), 169–184.
Eastwood, C., Klerkx, L., Ayre, M., & Dela Rue, B. (2019). Managing socio-ethical challenges in the development of smart farming: From a fragmented to a comprehensive approach for responsible research and innovation. Journal of Agricultural and Environmental Ethics, 32(5-6), 741–768.
El Bilali, H. (2019). The multi-level perspective in research on sustainability transitions in agriculture and food systems: A systematic review. Agriculture, 9(4), 74.
FAO. (2018). The 10 Elements of Agroecology: Guiding the Transition to Sustainable Food and Agricultural Systems. Food and Agriculture Organization of the United Nations.
FAO. (2019). Digital Technologies in Agriculture and Rural Areas: Status Report. Food and Agriculture Organization of the United Nations.
FAO. (2021). The State of Food and Agriculture 2021: Making Agrifood Systems More Resilient to Shocks and Stresses. Food and Agriculture Organization of the United Nations.
Fortunato, M. W. P., & Alter, T. R. (2021). Rural entrepreneurship success factors: An empirical investigation in an emerging market. Journal of Small Business Strategy, 31(4), 72–84.
Fuglie, K., Gautam, M., Goyal, A., & Maloney, W. F. (2020). Harvesting Prosperity: Technology and Productivity Growth in Agriculture. World Bank.
IFAD. (2021). Rural Development Report 2021: Transforming Food Systems for Rural Prosperity. International Fund for Agricultural Development.
Kelly, S., Vergara, N., & Bammann, H. (2021). Inclusive business models in agriculture: Relevance, challenges and opportunities. Agricultural Systems, 190, 103101.
Kementerian Koperasi dan UKM. (2021). Perkembangan Data Usaha Mikro, Kecil, Menengah dan Usaha Besar. Kementerian Koperasi dan UKM Republik Indonesia.
Klerkx, L., Jakku, E., & Labarthe, P. (2019). A review of social science on digital agriculture, smart farming and agriculture 4.0: New contributions and a future research agenda. NJAS: Wageningen Journal of Life Sciences, 90-91, 100315.
Korsgaard, S., Muller, S., & Tanvig, H. W. (2018). Rural entrepreneurship or entrepreneurship in the rural: Between place and space. International Journal of Entrepreneurial Behavior & Research, 21(1), 5–26.
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for Humanity. Wiley.
Maertens, M., & Swinnen, J. (2019). Making value chains work for development. Annual Review of Resource Economics, 11, 27–47.
Markantoni, M., Steiner, A., Meador, J. E., & Farmer, J. (2019). Do community empowerment and enabling state policies work in practice? Insights from a community development intervention in rural Scotland. Geoforum, 97, 142–154.
Miles, M. B., Huberman, A. M., & Saldana, J. (2020). Qualitative Data Analysis: A Methods Sourcebook (4th ed.). SAGE Publications.
OECD, & Eurostat. (2018). Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation (4th ed.). OECD Publishing.
OECD. (2019). SME and Entrepreneurship Outlook 2019. OECD Publishing.
OECD. (2020). Financing SMEs and Entrepreneurs 2020: An OECD Scoreboard. OECD Publishing.
Osterwalder, A., Pigneur, Y., Etiemble, F., & Smith, A. (2020). The Invincible Company. Wiley.
Schilling, M. A. (2020). Strategic Management of Technological Innovation (6th ed.). McGraw-Hill Education.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Tambunan, T. T. H. (2019). Development of Micro, Small and Medium Enterprises and Their Constraints: A Story from Indonesia. Gadjah Mada International Journal of Business, 21(1), 93–115.
Tidd, J., & Bessant, J. (2020). Managing Innovation: Integrating Technological, Market and Organizational Change (7th ed.). Wiley.
World Bank. (2020). Agriculture and Food: From the Ground Up. World Bank.
Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). SAGE Publications.
Zhu, X., Zhang, X., & Lin, Y. (2021). Rural financial development impacts on agricultural technology innovation: Evidence from China. International Journal of Environmental Research and Public Health, 18(3), 1110.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Paramita Wisnuwardhani, Hamidatus Sholihah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright on any article is retained by the author(s).
2. The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
